The natural characteristics of marten fur make it one of the most popular materials for winter clothing. By some qualities, he occupies a leading position. The high features of this fur are known since ancient times. There were periods when the skin of a marten played the role of money called "kuns". For its lush pile and pleasant texture, the fur of marten was called “soft gold”. It is also in high demand and is used to create both whole clothes and collars, cuffs, and other accessories.